Review: Influence by Robert Cialdini.
Today I’m going to briefly review Influence: The Psychology of Persuasion, Revised Edition, by Dr. Robert Cialdini. There’s a reason Cialdini is the man Scott Adams refers to as the Godzilla of persuasion, and regularly recommends his book (see the Scott Adams Persuasion Reading List here): Cialdini literally wrote the book on persuasion. Influence is that book, the foundation upon… Read more »